Ajowan smells like thyme, has a bitter, pungent flavor similar to oregano, and pairs well with coriander and fennel. Ajowan counterbalances the sweetness in dishes and pairs well with potatoes, lentils, legumes and flatbreads. Trying roasting carrots with ajowan, turmeric, garlic, and cumin. Use as a part of your seasoning for pickles and chutneys. Start a pot of beans by blooming ajowan in hot oil. Ajowan is believed to help with its gaseous effect.